Mobility service

Bike rental concept

Sector Automotive + mobilityYear 2022Context Founder experience
Bike rental concept

A shared electric-bike service concept for a dense urban district. The work covered the fleet identity, the pick-up and return ritual, and the moment of first trust between rider and machine.

The blue fleet is a wayfinding system as much as a brand. Riders find a bike by colour before they find it by app.

Credits. Developed within founder experience. Service concept, identity, journey design.

Bike rental concept
Bike rental concept

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