Studycase
Notes from the decision environment.
Insights, case notes, and studio updates. Switch between grid and list, or filter by kind.
Why the Future Keeps Looking Familiar
A pocket companion, a game you can make, a music player and a record sleeve. How familiar rituals become personal experiences, and what brands should test before calling them growth.
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From industrial clusters to tourism experiences: what China can teach us about place design
A strategic perspective on industry, identity, and the experience economy. Why the most compelling destination might not be built from scratch, it might already be working.
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Como 1907: how a football club became a cultural brand through design thinking
How Como 1907 turned football branding into a lifestyle business through creative direction, fashion collaborations, and design thinking, and what consumer brands can learn from it.
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ANTA did not just buy brands. It designed new growth territories.
What ANTA's portfolio, Amer Sports investment, and proposed PUMA stake teach leaders about designing the next territory for growth.
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Every recommendation must work across five lenses.
Mind, Future, Experience, Business, Action. If a direction fails one lens it is not ready to become a recommendation.
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We begin with the decision leadership needs to make.
Why we shape every engagement around a decision rather than a volume of slides, and what that changes in the first week.
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Make AI useful in the work people already do.
A founder-experience case from a multi-brand consumer group. How teams moved faster with AI without lowering the quality of the work.
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The 90-day validation horizon.
Why we ask whether an organization can test or begin a direction within 90 days, and what it does to the quality of strategy.
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N/EL Partners is established.
A newly formed strategic experience partnership built around two complementary founder lenses, human understanding and future possibility.
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