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Notes from the decision environment.
Insights, case notes, and studio updates. Switch between grid and list, or filter by kind.
ANTA did not just buy brands. It designed new growth territories.
What ANTA's portfolio, Amer Sports investment, and proposed PUMA stake teach leaders about designing the next territory for growth.
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Every recommendation must work across five lenses.
Mind, Future, Experience, Business, Action. If a direction fails one lens it is not ready to become a recommendation.
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We begin with the decision leadership needs to make.
Why we shape every engagement around a decision rather than a volume of slides, and what that changes in the first week.
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Make AI useful in the work people already do.
A founder-experience case from a multi-brand consumer group. How teams moved faster with AI without lowering the quality of the work.
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The 90-day validation horizon.
Why we ask whether an organization can test or begin a direction within 90 days, and what it does to the quality of strategy.
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N/EL Partners is established.
A newly formed strategic experience partnership built around two complementary founder lenses, human understanding and future possibility.
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