Digital placemaking
Public screens
Twin public screens in a night-time plaza, programmed as a shared window rather than an advertising surface. The content mixes messages from the district with moments of stillness.
The crowd sitting on the ground in front of the screens was the measure of success: people chose to stay.
Credits. Developed within founder experience. Content strategy, motion, placemaking.
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Merchandise identity
A pattern system for merchandise that carries the identity without repeating the logo.
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A projection installation where two faces meet across a room.
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Store concept
A multi-brand store concept that treats the counter as a welcome, not a checkout.
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